As a lead designer on the Nike Digital Brand Design team I helped create the global experience and design direction of nike.com. My focus was product storytelling, page templates, editorial content and design guidelines.

As a lead designer on the Nike Digital Brand Design team I helped create the global experience and design direction of nike.com. My focus was product storytelling, page templates, editorial content and design guidelines.

Mobile First Design

All key parts in the ecosystem where designed to be optimized for a mobile first experience.

Mobile First Design

All key parts in the ecosystem where designed to be consumed mobile first.

Landing Pages

A new flexible modular layout system features content from the category along with curated products.

Landing Pages

A new flexible modular layout system that features content from the category along with curated products.

Design Guidelines

A living breathing framework to align geos and serve-up best practices for digital content creation. Includes a full set of templates, typography, copy structure, page definition, usage and strategy.

Design Guidlines

A living breathing framework to align geos and serve-up best practices for digital content creation. Includes a full set of templates, typography, copy structure, page definition, usage and strategy.

Global Homepage Redesign

The nike.com homepage is the window into it's largest flagship store. 

Global Homepage Redesign

The nike.com homepage is the window into the biggest flagship store. 

Created at Nike.

Photography: Global Brand Design
Creative Direction: Josh Moore

Created at Nike.

Photography: Global Brand Design
Creative Direction: Josh Moore