For the first time, NikeConnect technology was featured in a football jersey with the unveiling of the new third kit for the 2018-19 Chelsea FC season. At Nike, I led the product design and art direction for the experience.

For the first time, NikeConnect technology was featured in a football jersey with the unveiling of the new third kit for the 2018-19 Chelsea FC season. At Nike, I led the product design and art direction for the experience.

Jersey Creation Vote

For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018-19 season.

Jersey Creation Vote

For the first time, NikeConnect technology will be featured in a football jersey with the unveiling of the new third kit for Chelsea FC and its 2018-19 season.

The Process

After each input phase, the apparel team iterated on new options based on the community outcome which were incoporated into the finished product.

The Process

After each input phase, the apparel team iterated on new options based on the community outcome which were incoporated into the finished product.

Nike Poll Platform

The foundation of this work created a global voting platform for the brand which can be re-used and skinned for any category or campaign.

Nike Poll Platform

The foundation of this work created a global voting platform for the brand which can be re-used and skinned for any category or campaign.

Created at Nike.

Design collab: Brent Loosli, Carlos Matias and Han Kim
Agency Partner: I Love Dust

Created at Nike.

Design collab: Brent Loosli, Carlos Matias and Han Kim
Agency Partner: I Love Dust